Aug 302011

Pictogram foot representing a step. Each step is a separate activity with its own templates. Each step is designed to help you create a health promotion activity for your community.WRITING YOUR PLAN (GOALS, OBJECTIVES, STRATEGIES AND ACTIVITIES)

The goal of your project is what you are trying to achieve. Identifying goals and objectives for your project will help you understand what your project is about and what you want to achieve, and plan activities to keep you on track. 

The goal of the Local Community Campaigns is to increase awareness of the risk factors for chronic disease as well as improve Aboriginal and Torres Strait Islander people(s)’ awareness of, and access to, health care services and programs. In line with this, the goal for your project should be based on raising awareness of the risk factors of chronic disease and to give people information and encouragement to reduce their risk and move to a healthier lifestyle.

Healthy lifestyle choices include:

  • Giving up smoking
  • Healthy eating
  • Doing physical exercise
  • Having regular health checks


  • To raise awareness of the effects of soft drinks (sugary drinks) in the community and promote healthier choices
  • To raise awareness of the benefits of physical activity and promote regular exercise
  • To raise awareness of the benefits of smoking less and promote quitting smoking for the sake of family and community
  • To increase awareness of the benefits of health checks and promote visiting the doctor for regular check-ups
  • To promote bush tucker as a healthy food choice

Pictogram lightbulb representing hints and tips. Hints and tips will help you to plan your health promotion activity.


A goal is often written using words like “to raise…to increase…to promote… to reduce”. The goal of your project identifies where you want to be or what you ultimately want to do.


Objectives are the things you and your team do to help you meet your goal. They are things that can be measured to tell you if your project was successful.

To work out the objectives of your project, ask yourself:

  • What actions will contribute to achieving of the goal?
  • What outcomes (results) do I expect? (Be realistic — think about the environment you are working in and the resources you are likely to have)
  • What can I measure to see if the project goals have been achieved? (eg. the number of people who have health checks)
  • What is the timeframe for the objective?

Pictogram lightbulb representing hints and tips. Hints and tips will help you to plan your health promotion activity.


An objective is often written with a time period and an activity. For example “in the next year…this will happen or by the end of the project…this number of people will…”



  • By the end of the project, half the women in the community will be walking for 30 minutes on most days of the week
  • In the next year, the number of people in the community who will have had a health check will have doubled
  • By the end of the project, the number of people who smoke in the community will be halved
  • The community garden will supply fresh vegetables to the community store by the end of the project


  • Are specific
  • Support your project goal
  • Can be done with the time and resources you have
  • Apply to what you are trying to change and the time period of the project
  • Can be measured so you can track your project and know if you have done what you wanted to do

Pictogram pencil representing planning templates. When you see the pencil at the end of each step, it’s time to head to the planning templates section.


Microsoft Word icon  Template 5 – Plan writing

PDF icon  Template 5 – Plan writing


Goals need to be written in a S.M.A.R.T way to make sure the overall project is accountable. If the goals and objectives are S.M.A.R.T then the project is more likely to succeed and if it’s not working it will be easier to understand why and fix what’s going wrong.

S.M.A.R.T means:

  • Specific – What do you want to achieve, by when, for who, where and how much do you want to achieve?
  • Measurable – Can you measure the change?
  • Achievable – Is your goal reached with a reasonable amount of effort?
  • Realistic – Is it realistically possible using the skills and resources you have available?
  • Time limited – Can you reach your goal in the allotted time?

Your goal should directly address the health problem that has been identified. It should state the change you want to see at the end of your project. For example, to increase the number of children aged 5-15 years who eat the recommended daily amount of fresh fruit and vegetables by 30% within 12 months.

Your objectives should directly address the factors that are contributing to the identified health problem. They should state what you want to change, for whom and by how much. For example, within 6 months, at least 80% of parents and carers of children aged 5-15 years will know how much fresh fruit and vegetables their children must eat to meet the recommended daily requirements.

Your strategies are the actions you are going to take to achieve each of your objectives. These too should be S.M.A.R.T so that they can be evaluated. For example, the Senior Health Worker will engage a nutrition expert to deliver four ‘Healthy Kids’ workshops (one per month) at the local primary school to parents and carers of children aged 5-15 years, starting September.

If you implement S.M.A.R.T strategies you have a very good chance of meeting your objectives and effecting positive change on your health issue.


What will be the goal of your program?

Who and what will change, by how much, by when?

For example:
To increase the number of children who meet the national standard for daily dietary intake of fresh fruit and vegetables within two years (5 vegetables and 2 fruits).

Objectives (how will the program address the health issue?)

For example:

  1. All children and families engaged through the program will learn about the benefits of eating healthy.
  2. All children and their families will be able to identify what recommended portions of fruits and vegetables are necessary to meet the national recommended dietary intake.
  3. All children and their families will have access to the support and advice of a dietician/nutritionist during the period of this program.

What strategies and activities will be developed to help create change within your community?

Choose strategies that match your objectives.

For example:

  • Develop the personal skills and knowledge of those children and families who are involved with the program.
  • Engage in discussions with a local fresh produce store to inform them about the program and its aims and objectives to gain their support.
  • Develop culturally appropriate health promotion resources to promote the program and its messages.
  • Work with the schools to encourage the sale and supply of more fresh fruit and vegetables.
  • Develop and build a community garden as part of the program.



Activities targeting smoking

  • Set up a support group for people who smoke to talk and help each other to quit smoking
  • Hold a smoke-free concert with bands from your community or other communities in the area

Activities targeting healthy eating

  • Produce and distribute a healthy community cookbook and support this with demonstration “cook-ups” of the recipes
  • Conduct community kitchen cooking classes (to encourage cooking foods that will help reduce risk factors for diabetes)
  • With input from local school kids, develop and display posters about why sugary drinks are an occasional treat, but water is an everyday drink
  • Work with local artists to develop posters and t-shirts with healthy food and drink messages
  • Organise hunting groups designed to teach others about how to catch and cook bush tucker and recognise the best local foods to eat

Activities targeting exercise

  • Start up and manage a local food program where community members are involved in catching fish or other traditional food sources
  • Start up and manage a sporting team with structured and organised training sessions and games, or a local sports competition
  • Organise a regular community women’s walking group
  • Work with the community Elders to establish educational walks around the community or significant site areas to learn about traditional ways

Activities to encourage visits to the doctor

  • Develop community dramas and/or radio programs around conditions such as diabetes or heart disease and how to prevent them. These plays could feature local people and be produced in partnership with the local Indigenous media organisation. Key messages can be woven into the storylines through one character providing advice to another or by showing what happens if people do not have a healthy lifestyle
  • In partnership with the local health service and Indigenous media organisation, arrange a community day/s to promote health checks.


Continue to Step 6 – What are your messages?

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